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Is Trump Gambling His Empire With Risky Prez Bid?
By Jon Hecht
Donald Trump’s success in early primary polls comes from the same focus on personal branding that has built his business empire. By putting his brand front and center, Trump risks damaging it — and his empire.

PICKS
We’re pleased to introduce a new feature that will appear on our site and in our daily newsletter, replacing the current model. PICKS are articles from around the web, either selected by our editors or recommended by readers. 

These are articles or developments that struck us, and that we think you’ll find of interest. We are adopting a broad range of criteria for PICKS. They can be:

— updates or developments related to stories we have been covering

— stories on subjects we have not covered that relate to core areas we cover

— stories on subjects we have not covered and don’t match our core interests but that are noteworthy because they’re surprising, disturbing, enlightening, inspiring, amusing, etc. 
If you would like to recommend articles, videos, podcasts, etc. that you think your fellow readers would enjoy, please send them to picks@whowhatwhy.org.

PICKS for Sept 2, 2015:

Student loans help expensive universities stay in business — and encourage them to keep becoming more expensive. It’s really quite a racket — and coming to terms with it allows us to understand that (guess what!) all the campaign trail promises on student loans hide a deeper story, one that ends up again benefitting elites. That is the role of people getting fancy graduate (law and other) degrees who take up much of the debt load.

Donald Trump is very effectively — and very cheaply — using his Instagram account (ten times more followers than Jeb Bush has) to put out videos that bash everyone else. To Bush’s statement that immigrants come as “an act of love,” Trump brings up his questionable claim that undocumented arrivals are often criminals: “For­get love! It’s time to get tough.”

Lost in the panic over immigrants surging into and across Europe is a simple fact: many European countries are short of people. In fact, some would dearlylove it if people from the Middle East, Africa and elsewhere would come andrevive moribund towns and villages.
Media critics New York Times to task for acting as a middleman for potentially dubious alarmist scenarios about Russia, its military and the Arctic: “Pro-NATO think tanks and military brass feed a narrative to the Times, the Times prints it with little skepticism, then these very same forces turn around and use this reporting to justify its military buildup.

It seems that people are living in trailers from the Hurricane Katrina aftermath —and don’t know it. They also don’t know that the trailers may be toxic.

Are you sensitive to lighting? Then maybe you’ll appreciate this: DIfferent colored streetlights have different effects on city birds’ nervous systems.

Going back to Trump (today’s lead story at WhoWhatWhy), do you know how many times he has used the word “loser” to insult various public figures? We don’t either. In any case, if he ever wants to vary his rhetoric a bit, here are “lighter weight” alternatives. Also some intriguing analysis of the truth or lack thereof of Trump’s claims, “precisely why it’s so funny when Donald Trump calls, for example, Russell Brand a loser — because it forces us to imagine a world in which Trump knows Brand intimately enough to make that appraisal. We know this to be false, and the falseness ratifies the moral anarchy we expect of Trump. He literally lives to troll.”

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